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Borja Martínez-Laredo tells us the key elements to the digital transformation in Carbures

Borja Martínez-Laredo tells us the key elements to the digital transformation in Carbures

Borja Martínez-Laredo, our CEO, gives an interview in Cinco Días. He tells us how Carbures is facing the process of innovation, both on the part of the staff and in their factories. "The keys to leading an innovative team is to never lose the desire to learn, work as a team to promote new ideas, and build confidence" explains Borja Martínez-Laredo.

We can read in his answers some of the key elements of Carbures success such as continuous improvement, customer service as the center of management, search of excellence, or the atributes that Borja Martínez-Laredo appreciates in the members of an innovative team. A big part of the interview covers Industry 4.0 and how Carbures is positioned as a leader, and how he lives this reality from his position as the CEO.

You can read the interview that Antonio Núñez Martín published in Cinco Días in this link:

INTERVIEW TO BORJA MARTÍNEZ-LAREDO


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